Media asset management (MAM) is an information technology system.

 Media asset management (MAM) is an information technology system.

Media asset management (MAM) is an information technology system used to store, manage and retrieve digital media assets. It is used by businesses to store, organize and manage digital assets such as images, audio, video, and documents. MAM systems enable the organization of large amounts of digital assets and the efficient retrieval of these assets.

MAM systems are typically used in broadcast, media, entertainment, and advertising industries to manage and store digital media assets. Additionally, they are used in corporate environments to store and manage digital assets such as documents, emails, and other corporate content.

MAM systems provide a centralized repository for digital media assets, as well as powerful search, organization, and workflow capabilities.

MAM systems enable users to store, search, organize, and retrieve digital assets quickly and easily. MAM systems also provide powerful workflow capabilities, enabling users to create and manage workflows for content creation, review, and approval.

They also provide advanced analytics and reporting capabilities, enabling users to gain insight into their digital asset usage and performance.