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Media asset management (MAM) is an information technology system.

  Media asset management ( M AM ) is an information technology system. Media asset management ( M AM ) is an information technology system used to store , manage and retrieve digital media assets . It is used by businesses to store , organize and manage digital assets such as images , audio , video , and documents . M AM systems enable the organization of large amounts of digital assets and the efficient retrieval of these assets . M AM systems are typically used in broadcast , media , entertainment , and advertising industries to manage and store digital media assets . Additionally , they are used in corporate environments to store and manage digital assets such as documents , emails , and other corporate content . M AM systems provide a centralized repository for digital media assets , as well as powerful search , organization , and workflow capabilities . M...